Meet Amy
Someone to journey with, who uses her head and her heart for a compass.
My story all began with an idea. I wanted to launch a business, turning a vision into something more.
It all started over a coffee with a friend on Rathdowne Street, Melbourne. While enjoying the gentle buzz of the café and gazing out over Rathdowne’s ever-changing trees, my friend and I talked about direction, meaning and purpose. I had the urge to connect. Deep, real, authentic connection.
All around me, every day, I perceive infinite sparks of brilliance. These sparks were amazing eateries in my neighbourhood, beautiful handmade art by local creatives, and exceptional food made by culinary artisans. And an almost endless list of people who seem to glow with passion, creativity and talent.
I wanted to know how I could use my passion for marketing to help these small, creative businesses shine even more brightly. How could I offer them guidance, support and growth? My friend had one simple piece of advice:
“FIND A WAY TO MAKE THOSE THINGS THAT INSPIRE YOU, WORK TOGETHER.”
And that’s when it clicked…
I can help businesses by directly offering my wisdom, my guidance and my practical expertise as a marketing strategist, businesswoman, Mama, friend and passionate member of the community – a kind of big sister figure. In acting as that ‘big sister’ – someone savvy, steadfast and supportive – I could help these inspirational people and businesses find a much bigger, wider, online audience. My direction was determined. My meaning was identified. My purpose was clear.
That was the day I became The Social Sister.
And now, I welcome you to The Social Sister Project.
